Once again in the press this past week we have news and pictures of 'the best sighting of Nessie in 2011' stirring up once again the age old question , is there really a monster in Loch Ness? Well who am I to say, but what we all know is that the monster has made Loch Ness probably the best known body of inland water in the world. I set Google Alerts to pick up anything on Loch Ness and only today we hear the story that Alaska has possibly got it's own Loch Ness Monster! However, despite Nessie, tourism on Loch Ness did not in the past benefit to the extent that you would think. The vast majority of tourists would pass down the north side of the loch, stop at the Loch Ness Exhibition Centre, have a cruise out on the loch, visit Urquhart Castle and then move on elsewhere... very few visitors would visit the more picturesque south side. Happily though this has been changing in recent years, as more and more visitors realise that there is more to Loch Ness than a monster and that the area is becoming increasingly known for its great range of outdoor activities all of which means that people stay in the area longer. So while tourism on Loch Ness has much to thank Nessie for and will continue to be forever gratful, tourism in the area has now a wide base which is set to get ever better with the launch of the South Loch Ness Trail next month and the Great Glen Canoe Trail next year!